Quite often it’s the businesses with the most attention on social media that get the greatest custom. It makes sense, since 81% of consumers purchasing decisions are influenced by their friends’ social media post (Forbes.)
Sometimes just one customer photo or video can go viral (spread quickly and widely through social media and gain lots of engagement) and bring overnight success to a business.
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https://alfreton.spiritof.uk/top-tips-make-your-small-business-instantly-instagramable/
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