Despite the current cost of living crisis – travellers will continue to prioritise travel. According to a survey by booking.com, 44% say that travel remains a top priority - yet they are more budget conscious than before with 62% of vacationers seeking more bang for their buck.
They still want to enjoy quality experiences and luxury accommodation; however, they will opt for more off-peak travel and become deal savvy – exploring lesser known and up-and-coming destinations.
The key is to try and add value to their experience. By tapping into these market trends - incorporating small service differentiators and key messages across marketing efforts –hotels can maximise their potential to increase staycation bookings as flight costs continue to remain high and also as we approach January - the most popular time of the year for booking a getaway (in the UK at least).