Client Case Study

Miftah Concierge Dubai

Brand build, copywriting, consultation & celebrity sponsorship

Miftah Concierge is a tailored lifestyle management service. It's an exclusive concierge membership that's been designed for its members to live their lives limitlessly.

From conception through to activation, Katie King & Co. Ltd. designed the Miftah Concierge brand, logo and identity - working closely with the founders to create a one-of-its-kind luxury lifestyle brand.

Within 18-months of the brand launch, Katie King was commissioned to manage a sponsorship agreement between Miftah Concierge and Melt Middle East, an international events company, for the Steve Harvey UAE Golf Classic 2023.

Katie negotiated a service agreement between the parties, culminating in $250,000 savings in sponsorship fees and enhanced press and key clientele exposure. The activation positioned Miftah as a leader in luxury lifestyle, sharing billboard and sponsorship space with iconic brands in the UAE including Jumeirah Hotels & Resorts, Saadiyat Island Golf Club and Experience Abu Dhabi. The campaign gained wide exposure, featuring Miftah extensively in Arabic business press, and the event led to a membership sign-up with world championship boxer Canelo Alvarez.

Deliverables

Logo, brand and brand guidelines
Website design & build
Brand copy and service details
Marketing strategy & training
Social media account launch and content build
Ongoing consultation
Sponsorship negotiation and management
In-person event management in the UAE
Brand sponsorship management
PR and media relations
Campaign social media management

"Katie is a gem! It is not everyday that you get to work with someone as flexible as she has been on the creation and establishment for Miftah as a brand from day one.
We don’t often articulate what we want to execute but she gets it, she gets us and that takes experience and a lot of love for what you do. She is our pivotal support when it comes to campaigns and our over-the-top ideas.

Miftah Concierge was only an idea and she helped us birth the brand to what it is today and continues to be part of our expansion as we venture into Africa. Katie and Miftah has done so much together in such a short period of time so its really exciting to see what the future holds for this relationship."

Oscar Kato & Pascaline Nkwe -Founders - Miftah Concierge