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Phoenix Communications
Copywriting | PR Event Support | Public Relations
Katie supported Phoenix Communications, working closely with Sarah across a portfolio of lifestyle and travel clients including Sireti, Blue Skies, Jayne’s Cottages, Sloobie and Aura Luxury Villas.
Her most notable contribution was supporting the launch of Aura Luxury Villas in St. Croix, USVI. She established and continues to manage the brand’s Instagram presence, shaping its tone, content and ongoing growth.
As part of the launch strategy, Katie helped deliver two in-market London press events, including a hosted dinner at Cottons Caribbean Restaurant and a theatre evening to see Hamilton -an event she ideated to connect with St. Croix’s cultural heritage.
She also participated in a press trip to St. Croix, supporting on content capture to build a strong visual and editorial asset library for the brand.
Work Samples
Aura Luxury Villas Instagram Page
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Aura Luxury Villas USVI is leading a new Caribbean chapter: high-end, experience-led escapism in St Croix.
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Sloobie Launches Summer Ski Club at Regent Street’s SOOO- the World’s First Female-Focused Sports Store
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Billionaires & Biophilia: Why Nature-First Design Is Shaping the Future of Ultra-Luxury Travel
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