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Client Success Stories
Côte d’Azur Monaco
Branding, copywriting & marketing strategy for The Heart of Europe, Dubai
The Côte d’Azur Monaco Hotel is Dubai’s first adults-only island getaway, accessible only via boat 4km from the mainland. Part of Cote d’Azur - Dubai World Islands, a collection of hotels named after picturesque coastal hotspots along the famous French Riviera. It features Maldivian style sands speckled with palm trees and surrounded by aqua-magnifique waters - setting the stage for some of the UAE’s most épique parties and risqué weekly events including the La Fête de Monaco beach brunch.
Katie King & Co. Ltd was commissioned to design the brand and marketing launch strategy, as well as to design the full set of operational branded items. Katie was also responsible for supporting the management of other agencies, and present in Dubai for the hotel’s inaugural brunch launch.
"Katie's 'can-do' attitude and creative approach has been a tremendous help. She has an incredible eye for details and comes up with concepts and ideas that are economical and simple to execute yet something we didn't think to do ourselves.
Her vast experience as an onsite hospitality marketeer makes her understand the challenges quickly and her solution-oriented ways solve any ordeals effectively. She is an absolute pleasure to work with and we consider her an extension of our team."
Maris Loo - Director of Sales & Marketing. Côte d’Azur Monaco, The Heart of Europe Dubai
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